I’ve known Al from The Clip Joint for close to 10 years. He was one of the first people I talked to about my Google Optimization idea. In a lot of ways Al is an ideal client. He’s owned his business for over 40 years. He has great business sense, but he’s been hesitant to update to the internet age.
When I swung by and spoke to him about my ideas he was very receptive. He agreed that hardly anyone uses the phone book anymore to find what they’re looking for. He realized that most people are turning to Google for solutions to their problems, and he also recognized that he wasn’t on Google to be found. He thought he might be, but a quick Google search from my iPhone revealed that he was nowhere to be found. Up until now, his business really hasn’t had the need for a website, and Al hasn’t wanted to spend the time and resources to put one together (As I write this, he may be changing his mind about that though.)
As we brainstormed, it became apparent to me that his business was already a fixture in his small south jersey community of Merchantville. Al agreed that everyone in Merchantville knows who he is and how to find him and that his marketing dollars would probably be better spent drawing in customers from the adjacent larger towns of Pennsauken and Cherry Hill. With that goal in mind, Al provided a couple of key search phrases that he would like to be placed under, and we scheduled a time for me to come back and shoot a short video of his business. Our plan is to use that video in a variety of Social Media applications and also create a Google Map featuring his business.
When TVPG Labs gets done working it’s magic, Al should have first page Google ranking for the keywords that he chose to represent his business. Check back soon for an update and the results of our Google Optimization Project.